Eco Fashion News of the Week: August 28, 2009


Treehugger’s reporting that Hanes is going to start making their inexpensive undies from hemp? Awesome! But Why now? It’s ECOnomics at work:

Because Crailar (the hemp-derived fabric) shrinks far less during production than cotton, its final cost is closer to regular cotton than organic cotton, which is 60 percent more expensive than its conventional counterpart.

If Crailar could be commercialized, says Matt Hall, vice president of external communications at Hanes, it would mean being able to produce organic fibers for everyday products at competitive prices. And considering that hemp grows faster and requires less water than cotton, the plusses keep adding up.

Kate Goldwater’s awesome TOTALLY recycled designs were featured on CNN’s Headline News this week! Congrats Kate! You can visit her store, AuH20, on the LES at 84 E. 7th St. between 1st and 2nd Avenue.


Summer Rayne Oakes channels her inner Annie Hall!

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.