Estethica Brings Sustainable Style to London Fashion Week


This year I realized a long-time dream; to attend London Fashion Week. Following directly on the heels of New York Fashion Week’s first season at Lincoln Center (and the best ever Greenshows yet!), I barely had time to catch my breath from the NYC festivities before I was on a plane across the pond. While there, I had the chance to meet with Livia Firth and tour her ethical boutique, Eco Age, and catch up with my best friend Jenn, who calls the city home.

Estethica, now in its fourth year, is London Fashion Week’s sustainable showcase, and it’s grown (like eco fashion in general) tremendously in the years since it was founded by Orsola De Castro, who I got a chance to interview. Check out the video above, wherein I interview Orsola about her line, From Somewhere, hear about the sheep behind supergorgeous knitwear by Makepiece, and check out the chic chapeau-purveyor Pachacuti.

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.