Fashion Me Green: The London Project


We love Fashion Me Green here at Eco Chick (in fact, Greta, the founder of the site blogged with us last year!). This breakout eco fashion site is home to one of my fave eco fashion editorials to date, the FMG city ‘projects’ wherein site publisher Greta Eagan travels to a foreign (or domestic!) city, finds amazing vernacular ethical wares and accessories, and puts together a gorgeous shoot worthy of a glossy mag featuring a local notable fashionista.

Greta has curated projects in LA, New York, Boulder and San Francisco, and the latest installment takes place in London, England, where the lovely Caroline Issa, Tank Magazine’s founder, modeled for the editorial. The shots here are just a sneak peek; check out the site for more details, and to learn more about the designers featured (not to mention find all the info to and shop the shoot)!




Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.