Fair Fashion

Gretchen Jones at NYFW: Geologically Inspired

GJMain copy

Gretchen Jones never fails to impress – her design aesthetic moves beyond her clothes and into her always thought-provoking presentations.


Obsidian Gown.

This season’s theme was deserts, geodes and crystals. With pieces named after minerals, and the floor designed with a hand-lain sand mandala, the impression was one of old earth, crystal lattice structures out of a geology textbook, and the infinite color and myriad glimmer imparted by the earth’s bedrock.

And like real stones, some textures with complicated and rough, and others were smooth; all had a visual weight to them that remained in the mind’s eye long after the lights went up.

Vintage Southwestern jewelry by Ruby+George in oversized shapes complemented the dresses, blouses and trousers, and soft, face-shadowing hats from Little Doe nodded at a vintage movie influence.

While immediate details of fabrics used are not available, the former Project Runway winner’s collections are are made fairly in NYC and she is known for using natural and sustainable fabrics.


Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.