Fair Fashion

Kelly Lane's Spring/Summer 2012 Collection: Ethical Fashion in Clouds and Canoes


Plain fabrics and neutral colors are just not my thing; even as a kid, my grandma let me pick out the fabrics that she would sew my dresses from, and I always went for textiles with gold and yellow flowers, bold stripes, or whimsical animal shapes. Not much has changed; prints and colors are my style hallmarks, especially quirky, interesting prints.

Kelly Lane calls her designs “clothing with color” and she creates her own print designs, so naturally I’m a fan. Her dresses and shrugs are made from sustainable fabrics, and are very wearable, but definitely not cookie-cutter. Recently, one of her pieces sold out on Modcloth (where a number of her Fall/Winter 2011 styles are available and well-reviewed), proving that she’s popular beyond the eco set.


When I asked her about her Spring/Summer 2012 collection, Kelly told me:

“This season’s collection features my very own dreamy “Cloud” print inspired by many summer nights laying in cabin bunk beds listening to taps while peering out at the sky through a screened-in window. I also couldn’t resist creating a “Canoe” print, whose original unit I made with a wood block carving. The silhouettes are designed for movement, and as always encompass our playful, yet sophisticated styles.”


Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.