Luxury Hybrid Leader Lexus Supports Environment and Education With Its Eco Challenge
Lexus is the luxury hybrid leader with five low-emission hybrid vehicles available. Since its very first Luxury hybrid in 2005, Lexus has helped advance the concept of sustainability without sacrifice. Eco-Chick had the opportunity to test drive the new Lexus ES at the ESPN Women + Sports Summit in Tucson, Arizona in October. Suffice it to say we were beyond impressed. (You can read more about our experience at the Summit here.)
An educational program and contest, The Lexus Eco Challenge is part of The Lexus Pursuit of Potential, a philanthropic initiative that generates up to $3 million in donations each year for organizations that help build, shape and improve children’s lives.
Sixteen student teams from 11 states have been named winners in the first round of the sixth annual Lexus Eco Challenge. Each winning high school or middle school team earned $10,000 in scholarships and grants to be shared among the students, teachers and school. Their win has secured each team an invite to participate in the Final Challenge for a chance at one of two $30,000 grand prizes and eight $15,000 first-place awards. You can check out the winning action plans here.
Challenge number two which asks students to tackle air and climate issues, has an entry deadline of Dec. 17, 2012. We look forward to Lexus’ announcement of the first-place teams and the grand-prize-winning teams this Spring.
Lindsay E. Brown
Lindsay has spent her career at the intersection of media and social change. In her role at Eco-Chick, Lindsay has established partnerships and campaigns with some of the world’s most-recognized companies committed to sustainability and CSR. She co-created the popular interview series “Heroines for the Planet” that features groundbreaking women who share courage and a deep passion for protecting people and the Earth. Lindsay is the Marketing and Sustainability Manager at Health-Ade Kombucha and previously served as Director of Communications at the social enterprise CBS EcoMedia. There she directed corporate advertising dollars to the nation’s most effective non-profits tackling urgent social issues in local communities and was awarded CBS Corporation’s prestigious Share-the-Vision award. She has written for Whole Living Magazine, Edible, Cottages & Gardens, From The Grapevine, EarthHour.org, Eco-Age.com, and for environmentalists Laura Turner Seydel and Susan Rockefeller. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.
