Fair Fashion

Nurmi Is Finnish for Fabulous – Thoughtfully Fabulous.

The organic cotton Aino shrug is made by folding a square fabric into a knit, so there’s no cutting, and therefore, no waste.

Nurmi is a Finnish eco fashion company that makes a strictly edited line of pieces that are mostly seasonless and meant to last.

Nurmi clothes and accessories represent scandinavian minimalism with functionality, beautiful cuts and designs which fit many body shapes. All Nurmi products are ecological, ethical and transparent throughout the whole life cycle.

The Aura shirt is made from deadstock materials from the 90’s.

According to Annalisa Nurmi, the designer and creative force behind the line, transparency is incredibly important. “This label [looks at] the whole life cycle criteria of a garment, and only uses sustainable fabrics such as organic cotton, hemp and repurposed materials. As of now, we’re the only Finnish fashion company to produce eco-jeans in Finland with hemp and organic cotton.” (Nurmi denim jeans will be available in Summer 2012.)

The Auli dress is also made of textile leftovers from the 90’s; love this colorful print and so happy to see its been saved!

Yes, Nurmi has a webstore and ships to the US!

The Anita Turban is made from a black organic cotton, with just a bit of elastane for stretch.

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.