Wheeeee! Take a break and check out this new vid for OK GO’s song “The Writing on the Wall” — and try to figure out which way is up…or down. I watched it several times to try to make sense of what I was seeing: On one hand it’s very 2014 in concept, on the other the ‘effects’ aren’t CGI, they are totally basic, simple optical illusions, filmed with hand-held cameras.

Yep, as you may have guessed, this video is all about how two people in a relationship can experience things differently, even if they look the same from the outside. Love this creative, visual way of exploring that idea.

As Rolling Stone reported:

Taking nearly three weeks to assemble and 50 takes to get right, the video attempts to add motion to the geometric paintings of artists like Felice Varini and Dan Tobin-Smith (who designed the cover of Jay Z’s Blueprint 3) while remaining true to the track that inspired it, a pre-break-up report from a relationship in which two people keep seeing things in different ways. The connection becomes explicit during the bridge, when a rolling camera deciphers a message that reads, “I think I understand you, but I don’t.”

“It was important to me that we didn’t add a layer of meaning that’s not already there,” explains frontman and co-director Damian Kulash. “We wanted to be able to have messages in there, but I didn’t want them going throughout the entire song in way that would make you feel like you were reading the whole time.

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