Rogan for Target at Barney's: Inside the Dressing Room

Starre Rogan 1
This shirt was the hit of the event.

You can’t say I don’t do anything for you, my faithful Eco Chick readers- for goodness’ sake, I took you inside the dressing room at Barney’s with me at the Rogan for Target debut, which was held at Barney’s on Madison Avenue in NYC last Thursday night. I showed up way before my friends and so I had a solo blast, rocking out to the house DJ, drinking champagne, snacking on veggie hors d’oeuvres, and shopping the low-priced, organic cotton collection from ecofashion designer and CFDA winner Rogan (of Loomstate fame). The dressing room pictures idea came about after uh, ‘several’ glasses of champers.

Starre Rogan 4
A shorts jumper is perfect for layering, and this one has neon pink and blue buttons!

I picked up the cute jumper ($39.99) shown above, and a cheetah-print towel ($29.99 for a funky print organic cotton beach towel made me smile, I must admit). The cheetah t-shirt with ruched shoulder detail ($16.99) was a big hit, and there were lots of other styles to choose from, with a decided black/white/bright yellow color palette. Short-shorts, tiger stripe shift dresses, plaid blouses (I tried that one on below-nixed! Obv. not flattering for me!), similarly plaid dresses and tunics- you can check them all out here on Nylon Mag’s First Look.

Starre Rogan 2
Shoulder detail

For all of you who are frustrated by the lack of lower-priced clothes from ecofashion designers, Rogan heard your teeth-gnashing and hair-pulling…..

and I’m hoping this will be the first of many such ecofashion/big box partnerships (Sarah Jessica Parker, do you hear me?). And I know, I know, it’s practically a sport to hate on Wal-Mart/Target/Bob’s – but you know what? They’re not going out of business any time soon, so best to work with them at this point, though of course that’s debatable.

Starre Rogan 6
Yurgh, not so cute on me!

Starre Rogan 3
Goofy on champagne.

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.