The Battle of the Green Media

A sampling from GOOD Magazine’s media pack

I woke up this morning and I thought I was back in London. Why? Well, we are getting innundated with so much editorial on green things. Well, damn’t it’s about time. Newsweek, NY Times, WSJ, Time Out NY, Parade Magazine, USA Today, CNN, hell even Fox News…everything left of center and right of center is picking up on the scent of green.

From the latest grind…September is going to be a big month for new green mags. Treehugger reports on Verdant Mag, a new greenzine for influential people (influential = wealthy, in case you didn’t know). Really excited about this one. Design looks great, editorial potential seems right on target, and it’s a definite niche that will be taken up by a number of readers.

The second report that has been circulating of course is GOOD Magazine with their “Choose Good Campaign,” in which their goal is to give $1 million away to some pretty stellar organizations. (This is also launching in September, so get your subscriptions now). Good fills the niche of another reader: the educated, indie hipster who is in the need of stimulating editorial and investigative reporting on all-things-good.

Also, be on the lookout for other mags. Not sure if Shift is going to resurface, but seems as if Sublime Magazine is ramping up for a pretty successful year. What does this all say? There is a burgeoning interest in really good, in-depth green media, but it looks as if it’s getting to be a crowded space. Should be interesting.