Fair Fashion

Eco Designer Carrie Parry Wins the Green Fashion Competition at Amsterdam Fashion Week


Eco-Chick fave Carrie Parry (check out Haley’s coverage of her F/W 2011 collection here) has just won the 15,000 Euro prize at Amsterdam Fashion Week for her latest collection. Congratulations Carrie!

“It feels amazing to be honored by such a prestigious group whose goals in advancing sustainable fashion are so matched with my own,” says Parry.


According to a press release: “Counting previous posts at Jonathan Saunders, Marc Jacobs, Norma Kamali, and fashion’s leading environmental non-profit Earth Pledge FutureFashion, Carrie Parry brings something totally new to eco fashion: a wardrobe of whimsical yet gorgeously polished staples boasting detachable and versatile pieces. The label recognizes the two sides to making fashion sustainable: (1) how garments are made — sustainably sourcing recycled, organic and carbon neutral textiles from domestic sources and artisanal communities around the world — and (2) how garments are worn — introducing the concept of interchangeable and detachable pieces and designing with an emphasis on versatility (day to night, season to season) so we get more wear out of the garments we own, and therefore need to consume less.”


“The jury’s criteria included the conservation of biodiversity, the commercialism of the designs, corporate social responsibility, profitability, and level of innovation in the designs. The jury was comprised of supermodel and founder of Organice Your Life, Lonneke Engel, founder of Head-On Agency Christoph Mollet, pioneer in sustainable fashion Tony Tonnaer (Kings Of Indigo), fashion journalist and publicist Georgette Koning, Senior Banker Manolo Marquez (ABN AMRO), expert in sustainability Wijnand Brother (CREM) and Paul Vetter of the Dutch Ministry of Economic Affairs, Agriculture and Innovation.”


Read about Carrie Parry’s “Mrs. Montague” collection here.

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.