Ecology,  Fair Fashion

Wildlife Works T-Shirt Giveaway! Can Fashion Save Wildlife? YES!

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My Wildlife Works t-shirt is the graphic Maasai Boxy Tee, a printed version of the traditional Maasai design, on organic cotton.

I am loving everything about Wildlife Works eco fashion shop. All the wares are made with organic cotton (and they are up-to-the-minute styled (take a look; sweet off-shoulder tees, fab printed leggings, deconstructed cardis), and they are made by Kenyan women. AND the sale of the clothes directly benefits Kenyan wildlife (elephants, rhinos, cheetahs!), enabling the organization to fund protected areas. Or, in the case of their first big project, a wildlife corridor between two existing parks, which are super-important because when wild animals are cut off from each other, they can interbreed, due to a lack of genetic diversity. The work that Wildlife Works does is incredibly important to keep the last remaining populations of wild animals healthy and strong.

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A few pieces from Wildlife Works’ Spring collection. Love those leggings!

From Wildlife Works’ site Mission Statement:

When you buy a Wildlife Works product, you become an agent for conservation. You’re wearing the brand that says you won’t sit quietly while the last wild things in the last wild places disappear forever.

The jobs we create to make our products, and the money we invest into forest communities has a direct impact on saving endangered and threatened wildlife around the globe.

That’s right, direct. There’s no middleman or non-profit that the funds go through to get to where they are most needed.

Our first proven project was our wildlife reserve in Kenya, the 80,000-acre Rukinga Wildlife Sanctuary, which is now the heart of our 500,000 acre Kasigau Corridor REDD Project that protects an entire wildlife corridor between Tsavo East and West National Parks.

This flagship wilderness project now employs over 300 employees that include rangers, land managers, seamstresses and greenhouse workers, all hired locally.

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Some of the beautiful women who create the shirts in Kenya.

To Win: To win a Maasai Boxy Tee like mine, please leave a comment below, letting us know what you like best about the tees—their social responsibility, the organic cotton, or the benefits to animals. ALSO, please like Wildlife Works on Facebook (because they are awesome!). The contest runs from today, January, 23rd through Monday, January 28th at midnight EST. Wildlife Works will be in touch with the winner via the email that’s left on the comment for fulfillment, but we won’t be giving any other emails away to them (or anyone). Best of luck!

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Starre Vartan wears a Wildlife Works organic cotton t-shirt.

Check out this incredible (damp eyes alert!) video that sums up the great work Wildlife Works does:

Starre Vartan is editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life.