Jill Feherenbacher created Ecouterre because she thought the impact that of fashion industry has on the planet isn’t being taken as seriously as it should be. Jill says:
I don’t think that mainstream pop-culture is paying enough attention to this issue, and I don’t think the green movement really is either. I thought it was high time fashionistas and hardcore environmentalists start talking together and thinking about the power of good design.
Go check out the new site, complete with great NYC Fashion Week coverage to kick it off, and fantastic eco fashion reporting by the team there.