Ecouterre: The Power of Good Design in Eco Fashion


The great design mind behind the web’s most popular green design blog, Inhabitat, has now launched a gorgeous new site dedicated to eco fashion, called Ectouterre.

Jill Feherenbacher created Ecouterre because she thought the impact that of fashion industry has on the planet isn’t being taken as seriously as it should be. Jill says:

I don’t think that mainstream pop-culture is paying enough attention to this issue, and I don’t think the green movement really is either. I thought it was high time fashionistas and hardcore environmentalists start talking together and thinking about the power of good design.

Go check out the new site, complete with great NYC Fashion Week coverage to kick it off, and fantastic eco fashion reporting by the team there.

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.