Equa Eco Boutique in London: British Style, Ethically

Starre Vartan, editor of Eco Chick, in front of Equa‘s lovely window displays.

I was wandering North London recently with one of my best friends, and was deep in conversation with her on the way to the pub. When what to my wondering eyes should appear? A lovely window display that turned my head with it’s stylish display – and then I noticed that the store was eco-boutique Equa!

What a find. Of course I had to stop in, and I’m so glad I did, as I got two key pieces for Spring/Summer that are going to work perfectly with my current wardrobe mix (and well into the future).

If you visit London anytime soon (or are lucky enough to live there!) check out this great store which also boasts a superfriendly, not-snobby-at-all team of ladies to help you with sizes or style opinions.

More images after the jump!

Inside the dressing room at Equa. Me on the left trying on what will be my go-to pataloon-inspired pants for Summer, and my friend Jenn Cross trying on a fabulously striped People Tree dress (which I bought too!)

Shopping the pretty-print dresses, flowy tops and other eco-cuteness.

The main display table at Equa.

My friend Jenn fell in love with these gorgeous boots by Terra Plana – and they were on sale too!

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.