Hit 'em Where It Hurts (and Maybe They'll Start Paying Attention)

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I’ve noticed a slew of interesting articles of late….in the business sections of mainstream newspapers and online. I can’t decide if this is good or bad; though my gut tells me that when the suits start worrying, real change is not far behind.

Some examples:

Global Warming Could Melt Your Portfolio from AOL Money

Off the Grid or On, Solar and Wind Power Gain from USA Today

Costly Oil Sparks Interest in Alternatives from International Herald Tribune

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.