New Levi's Denim Line Made From Plastic Bottles
The Levi’s brand recently introduced their Spring 2013 Waste<Less collection of denim for women and men. The line incorporates post-consumer waste, specifically brown beer bottles, green soda bottles, clear water bottles, and black food trays that were collected from municipal recycling programs across the country.
The bottles and food trays are sorted by color, crushed into flakes, and made into a polyester fiber. Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim used in the Waste<Less jeans and trucker jackets. Levi says the color of the bottles used adds a beautiful and unique undertone to the denim fabric.
The Levi’s Waste<Less products will be available globally, and include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean.
Photos courtesy of Levi’s.
Lindsay E. Brown
Lindsay has spent her career at the intersection of media and social change. In her role at Eco-Chick, Lindsay has established partnerships and campaigns with some of the world’s most-recognized companies committed to sustainability and CSR. She co-created the popular interview series “Heroines for the Planet” that features groundbreaking women who share courage and a deep passion for protecting people and the Earth. Lindsay is the Marketing and Sustainability Manager at Health-Ade Kombucha and previously served as Director of Communications at the social enterprise CBS EcoMedia. There she directed corporate advertising dollars to the nation’s most effective non-profits tackling urgent social issues in local communities and was awarded CBS Corporation’s prestigious Share-the-Vision award. She has written for Whole Living Magazine, Edible, Cottages & Gardens, From The Grapevine, EarthHour.org, Eco-Age.com, and for environmentalists Laura Turner Seydel and Susan Rockefeller. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.
