Fair Fashion

A Boy Named Sue: Eco Fashion Boutique That’s Cool with a Conscience

Isabell de Hellerin Tux Jumpsuit.

A Boy Named Sue is a new eco boutique based in Hong Kong that has a ‘stupidly simple’ premise: That all the clothes they sell are ‘Cool with a Conscience.’

Check out their collection of designers, from Thu Thu to Partimi, The Sway, Tricotage and Hien Le. And the cute video that describes where they’re coming from (below)! (And just to whet your whistle, they’re having a 25% off sale right now!)

Want more? Check out Eco Chick’s full list of amazing online boutiques here.

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.