A great memory of being a kid in the early 80’s was Saturday mornings cartoons on ABC beginning at 8:00am and then a good old bowl of Kellogg’s Rice Krispies. Today, there are hardly any great cartoons on at all on Saturday mornings for children, but now at least there is organic Rice Krispies. Kellogg’s has just introduced to the grocery shelves, Organic Raisin Bran, Rice Krispies, and Shredded Wheat.
Theses cereals adhere to the strict regulations for which the USDA Certified Organic standards mandate. Kellogg’s have now, for these particular cereal at least, introduced sustainable farming methods that eliminate pesticides and chemical fertilizers. I wonder what will happen with the rest of their cereals. Since Kellogg’s is such a major power house company in the food industry, will they be able to influence others in the industry to practice sustainable farming methods? This is a great step.