SIGG for the Fashionably Parched


Need another reason to ditch the disposable plastic water bottle? How about fourteen reasons?

SIGG (you know the hardwearing yet elegant water bottle Co.), Elle Magazine and Laurie David’s Stop Global Warming have joined forces to up the anti-plastic rationale. The iconic dream team has commissioned fourteen leading names in fashion (yes, were talking Zac Posen, Diane Von Furstenberg and Stella McCartney) to create one-of-a-kind limited edition designer water bottles. Here’s a sampling. Click here to preview all fourteen.

Photo courtesy Elle.com.
Diane, how girly and flirtatious. I like it!

Photo courtesy Elle.com.
Very cool Anna.

Photo courtesy Elle.com.
Come on Tommy . . . just a signature? That’s weak.

Hmmmmm . . . there’s something funny about the idea of “designer water bottles” . . . then again, disposable plastic water bottles have long been a must-have accessory for the stylish and parched. Hopefully, these leading designers will convince fashion followers, world wide, to forgo the Evian and get hip with a SIGG.

In addition to launching a major fashion trend, SIGG and Elle will be auctioning the inimitable bottles to raise money for StopGlobalWarming.org. The bidding starts at 7pm tonight!

To learn more about the SIGG Auction visit Elle.com.