Fair Fashion

The Beauty of Used Clothing: Patagonia’s “Worn Wear” Video Makes Us Smile

Patagonia Worn Wear

We all have those pieces we just can’t bear to part with—I have a flannel shirt that I have been wearing since I was 17, and a couple college-era vintage Salvation Army finds that will always be a part of my closet. During this season of shopping and excess, the outdoor clothing company’s perfectly timed video project looks at a number of adventure-people and their favorite (Patagonia, natch) clothing that is years—and some cases, decades—old, a portrait of what use and wear really is: stories, histories, memories. I hope you enjoy this ode to Patagonia used clothing (and all the fun we have in nature) as much as I did!

P.S. This video really encouraged me to keep my ‘imperfect’ stuff around (what could be greener than that?) How about you?


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Related on Eco-Chick: 

 Closing the Loop: Companies Making New Products from Recycled Textile Waste

Subtle Style: 7 Quietly Detailed Sustainable Sweaters

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.