"Sustainability: the new self-satisfaction"

 On March 7th, 2005, Financial Times writer Richard Tomkins reports that “Sex will sell but sustainability is the new self-satisfaction.” Though he opens up the editorial on Coco De Mer, he remarks that “it is not just sex that is getting sustainable.” He mentions Ethos Water (owned by Starbucks), which donate 5 cents per every bottle sold towards water projects in underdeveloped countries; the fair trade brand launch of People Tree, Hug, and Gossypium at UK’s Topshop; and Bono’s new AMEX Red Card deal (which could have been much more integrated with SR, in my opinion).

The conclusion: “Ethical products are an obvious [purchase]. Each time you make a purchase, you get something back as well as feeling you are doing some good.” So in one sense, I am not religiously promoting consumer culture, but just letting all of you out there know that if you are going to buy something, you might as well go ethical. Good for you, good for the earth. Makes perfect sense.

“Surely you don’t want us to become an endangered species Edna?”