Green Gossip: What Good Is It?


At US Weekly, there’s coverage of John Mayer’s involvement with the green group Reverb:

Reverb, a non-profit environmental organization started by Guster frontman Adam Gardner and his eco-conscious wife, is teaming up with both tours, and will actually travel with Mayer. Their goal is to help reduce the “footprint” of the bands themselves, as well as educate concertgoers with interactive “Eco-Villages” set up at each tour stop.

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At MSN, there are reports that Trippin’ host Cameron Diaz and super-hottie enviro-hunk (and author of the Live Earth Global Warming Survival Handbook) are hooking up.


And at Yahoo News, Factory Girl star Sienna Miller’s involvement with Global Cool is getting the group some more (well-deserved) attention.

Aside from David de Rothschild, who is a billionaire-heir, the rest of these folks are stars using their celebrity to get attention for what they care about (or what’s trendy?). Either way, people are hearing about issues like global warming who otherwise might not pay attention. I know plenty of people say that stars using their popularity in this way is disingenuous or maybe even opportunistic behavior. But Diaz has been involved with environmental causes for years. I think as long as the person knows what they are talking about (like Leo DiCaprio always proves) they should be able to use their power for good, not evil.


Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.