Reverb, a non-profit environmental organization started by Guster frontman Adam Gardner and his eco-conscious wife, is teaming up with both tours, and will actually travel with Mayer. Their goal is to help reduce the “footprint” of the bands themselves, as well as educate concertgoers with interactive “Eco-Villages” set up at each tour stop.
Aside from David de Rothschild, who is a billionaire-heir, the rest of these folks are stars using their celebrity to get attention for what they care about (or what’s trendy?). Either way, people are hearing about issues like global warming who otherwise might not pay attention. I know plenty of people say that stars using their popularity in this way is disingenuous or maybe even opportunistic behavior. But Diaz has been involved with environmental causes for years. I think as long as the person knows what they are talking about (like Leo DiCaprio always proves) they should be able to use their power for good, not evil.